Quote from BPI: In March of 2024 Popins set up a volumetric video studio in London, England. Over 5 days leading up to The Brit Awards, leading UK record companies and their diverse set of artists stepped into a ring of cameras in Finsbury Park’s Mango Studios LDN and moments later were transformed into AR 3D holograms.

An invited member of The British Phonographic Industry’s (BPIs) Insights and Innovation program, Popins was selected and matched with indie labels and music companies through the Matchmaker initiative.

“We presented our indie community with about 12 different startups ranging from image verification to data applications...and every single label wanted holographic XR. And I think it's because it's fun. It's playful. It speaks to lots of different people's needs - whether it's engaging artists, or new monetization." Amalie Briden, Innovation Manager, BPI. See and hear Amalie in 3D by clicking here.

The labels include London Symphony Orchestra’s LSO Live, The Sound Corporation and Signum Records, Regent Street Records, and On Da Beat. Together, the teams plan to explore the many opportunities for artists and fans in the new realm of mixed reality, turning flat music files into immersive and rich 360 video experiences that echo the spirit of the UK’s roots in defying standards in music. As a nod of recognition, the collection will be called “London Calling”. Read the full article here: https://www.bpi.co.uk/news-analysis/popins-and-bpi-lead-the-way-to-a-3d-music-market